“Understanding China: Business & Culture”
Rajiv Gandhi Indian Institute of Management Shillong is proud to announce a SEVEN days
unique program, Sino-Indian Global Reciprocal Advanced Management Program in
collaboration with Ocean University, Qingdao, China on “Understanding China: Business
and Culture” to be held at Qingdao, China, during 9-15 January, 2012.
Prelude
With every passing day, a successful manager is realizing that s/he needs to acquire newer
skills to tackle the changing environment one is operating in. Complex decision making
situations, swift technological innovations, high expectation of customer, cost competitive
products and services, shrinking profit margins and cut-throat competition are just some of the
concerns decision makers and policy makers are facing every day. To add to this, there is the
ever-widening market place – growing beyond the boundaries that were traditionally
determined.
An analysis of the competitive scenario in India in the last ten years divulges that it is now
essential for organizations to have sound strategy on competitiveness. For being competitive,
one needs to identify ones weaknesses and try to improve upon those. Benchmarking is a
well-defined tool for improving weaknesses through improvement processes in which a
company measures its performance against that of market leaders, finds how market leaders
have achieved their performance levels, and prudently uses this knowledge to improve its own
performance.
Both in terms of expanding market and benchmarking practices, China does surely ring a bell.
It is undisputedly one of the market leaders today and boasts of world’s fastest growing
economy. It has also captured a sizeable segment of various markets across the Globe. From
another point of view, it has the potential of becoming a profitable market for one’s products
and services. These are surely facts that stir one out of one’s complacency.
Why China?
China and India are both large developing countries, have over a billion people each, are
growing rapidly with competent technologies, have a potentially large emerging middle class
and yet relatively poor. Both face similar challenges as growing and developing economies. It
is therefore natural that for India, economic ties with China are growing faster than that with
any other country. The “Financial eco-system” of China comprises not only environment at the
macro level such as the legal, supervisory, regulatory, and government intervention policies,
but also micro conditions related to efficiencies of the financial institutions’ business operation.
In this view, the experiences and lessons gained by the two countries are worth understanding
and assimilating. Even for the much talked ‘Look East’ policy, China is going to be an
important factor to take into account.
Government of Meghalaya
9 – 15, January, 2012
to be held at
Qingdao China
In Association with “Understanding China: Business & Culture”
The policy makers face certain challenges in the North East towards optimal implementation of
the policy. This program could be viewed as potentially capable of dealing with problems that
decision makers are facing in this region.
A Unique initiative by IIM Shillong
This program envisages improving one’s knowledge and managerial skills by focusing on a
better understanding of China’s way of managing its businesses as it walks the road towards
becoming an economic superpower while, at the same time, addressing the challenges of
poverty alleviation and equitable wealth distribution.. This would help one to understand the
social and economic development, enterprise culture of contemporary China as well as cultural
differences between China and India.
The Program is therefore, ‘the perfect’ opportunity to come and experience this evolution and
get a better understanding of how China is managing its operations in best possible ways. In
short, this program would help one to focus on the current challenges and grab the
opportunities - not only as China opens up its markets for additional products and services,
but also to use these learning in improving one’s own efficiency, competitiveness and strategy.
About the program
This program is designed for experienced administrators, managers, decision and policy
makers as an advanced session focused on understanding the China’s business practices and
Chinese culture. It is a 5 days + 2 days (optional) series of intensive interactions among
participants, Business leaders, Academicians and Policy makers of China.
In these five intensive days, one would learn to manage performance, build teams, solve
business problems, manage conflict, overcome resistance to change and exceed customer
expectations. Having determined one’s own areas for development, this program will help one
prepare a personal action plan to benefit from China’s experience and growth story. One would
surely leave this program with new insights, techniques and strategies which are not only
enriching but practicable.
Duration: January 9
th
to January 15
th
Jan. 8
th
: Meeting at Qingdao International Airport and a welcoming banquet
Jan. 9
th
to Jan.13
th
: Lectures, programs and business excursions
Jan. 14
th
to Jan.15
th
: Chinese cultural discovery journeys
Jan.16
th
: Departure from Qingdao
Schedule of Lectures, Programs and Business Excursions
Jan.9
th
Jan. 10
th
Jan.11
th
Jan.12
th
Jan.13
th
Morning Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5
Afternoon Business Excursion Program Business Excursion Program Business Excursion “Understanding China: Business & Culture”
I. Lectures
Lecture 1
Topic: China and India: Comparison of Economic Strategies and Future Cooperation
Introduction of Lecturer:
Liu Shuguang is the professor, Ph. D. tutor and deputy director of Institute of Marine
Development and School of Economics at Ocean University of China, and a visiting senior
fellow at the S. Rajaratnam School of International Studies (RSIS), Nanyang Technological
University, Singapore. He got his Ph. D. in Northeast Asia Research Center, Northeast Normal
University, in 2000. He has a series of professional memberships such as the member of IGU
Commission on the Dynamics of Economic Spaces, member of Chinese Industrial Economic
Association, Executive Secretary-General of Qingdao Logistics Association and Referee of
Scientia Geographica Sinica. His major research interests are regional economics, world
regional economic integration, marine economics, etc. He has finished a dozen of research
programs in regional development and international cooperation in recent years, published
more than 50 research papers in professional journals and international conferences. As one of
the major lecturers of ICBP, he has about 10 year’s experiences in teaching overseas students in
courses of Marketing in China, China and the World Economy.
Lecture 2
Topic: Lessons Learnt by CEOs about Doing Business in China
Introduction of Lecturer:
He Yiming, PHD in environmental planning and management, is a professor of Ocean
University of China. He is in charge of the International MBA Program of OUC and director of
Sino-US Dual Degree Programs. Back in 2003, He went to College of Hastings, UK and got
trained in Business Management. In 2006, He was invited by Yonsei University of South
Korea to teach in the International Graduate School for one year. Then in 2008, he worked
with National Center of Atmospheric Research (NCAR) as a visiting scientist in the USA for
one year. His research interest focuses on Multinational corporations doing business in China,
M&A, marketing strategies and economics of climate change. He has published two books and
dozens of research papers in domestic and foreign professional journals.
Lecture 3
Topic: The Role of Government in Chinese Business Affairs – Tips on How to Successfully
Navigate the Chinese Government/Bureaucratic System
Introduction of Lecturer:
Dr. Xibao “Tony” Zhang is a professor in the College of Business Administration, Qingdao
University. Prof. Zhang holds a PhD from RMIT University, Melbourne, Australia, an MBA
from the University of Texas at Austin, Austin, USA, and a Bachelor’s degree from Ocean
University of China, Qingdao, China. Prof. Zhang specializes in international business,
especially in the area of cross cultural management, and has published academic papers and
books both in Chinese and in English. Prof. Zhang, teaches International Marketing, an
English-Chinese bilingual course to Chinese students, Doing Business in China to American
students, Cross Cultural Management in the Chinese Context to European students, and “Understanding China: Business & Culture”
Strategic Management to international MBA students. The last three courses are taught totally
in English.
Prof. Zhang also engages in cross cultural management related consulting work for Western
invested businesses in China.
Lecture 4
Topic: FDI in China
Introduction of Lecturer:
Juan Ding is lecturer of International Trade and Economics at Ocean University of China. Prior
to joining OUC, she served as Visiting Fellow in the department of economics at Rice
University at Houston, USA and as a postdoctoral research fellow in the school of management
at Fudan University in Shanghai, China. Ding earned her PhD in economics from Fudan
University. She also holds a MA in industrial economics from Shandong University and a BA
in internationaleconomics from Shandong University. With experience teaching at both the
undergraduate and graduate levels, Ding has taught courses such as International Business,
International Trade Theory, International Business Negotiation and Chinese Economy.
Her research recently focused on technology diffuse along with the inflow of FDI, innovation
theory and dynamics of China’s research policy.
Lecture 5:
Topic: Chinese Innovative Culture
Introduction of Lecturer:
Dai Hua, now Director of International Office, Ocean University of China (OUC), served as
Second Secretary of Education Section of the Embassy of the People’s Republic of China to
the Netherlands from 1996 to 1999. After he finished his diplomatic service, he returned to
OUC to take up the position of director of International Office, and he transferred to School of
International Education in the University and served as dean from 2002 to 2007. And in 2007
he served for the second term in the International Office as the Director, till today.
He studied international relations in the University of Keele, UK from 1988 to 1989) and
obtained his master’ degree for Diplomatic Studies. During his administrative working period,
he continued to teach. During his first term of International Office, he was promoted as
Professor in the year of 2000. He has taught graduate students（international MBA）the course
of organizational behavior; and taught the international students the course of Chinese Culture
and cross-cultural communication. And during his career, he published articles and a book “A
Passage to China ”, by Press of Ocean University of China, in Oct. 2004.
II. Business Excursions
Business Excursion 1:
Destination: Haier Group
Haier is the world's fourth largest white goods manufacturer and is the official home appliances
sponsor of the Beijing 2008 Olympic Games. As of 2007, the Haier Group has established a
total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8
design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier's
position as a global brand, the company employs over 50,000 people around the world. In
addition, Haier boasts a 58,800-strong sales network which last year accounted for a global
turnover of 118 billion RMB (16.2 billion USD). “Understanding China: Business & Culture”
Business Excursion 2:
Destination: Maersk Logistics (China) Co., Ltd. Qingdao Branch
The A.P. Moller - Maersk Group is an international group of companies with 110,000
employees and offices in over 125 countries around the world. In addition to owning one of the
world’s largest shipping companies, the group is also involved in a wide range of activities
within the energy, shipbuilding, logistics, retail and manufacturing industries.
In the Greater China Area, the group employ more than 8,500 employees at 45 different
locations in Mainland China, Hong Kong, Taiwan, Macau, and Mongolia. Headquartered in
Beijing, the A.P. Moller – Maersk Group’s presence in the Greater China Area has an extensive
network of branch and representative offices, wholly-owned and joint venture transportation
companies, logistics companies, industrial enterprises, as well as managing, operating, and
investing in a number of marine terminals in key coastal cities in the region. The A.P. Moller -
Maersk Group is a major buyer of ocean-going vessels made in the Chinese mainland, as well
as marine equipment and products for the Group’s European supermarkets.
Business Excursion 3:
Destination: Qingdao Degussa Chemical Co., Ltd.
Qingdao Degussa Chemical Co., Ltd. Is a tripartite joint venture: Degussa AG, Germany, DEG
Zhenya Carbon Black Company, and a Chinese local government. The joint venture group was
established on April 21, 1994 with a total investment of U.S. $ 55 million. Up to now it has
existing staff of 300 people and its annual production capacity of carbon black reaches 500,000
tons. The company imported all its equipment and technology from DEGUSSA, Germany,
adopting DCS control using wet granulation, producing two series of sub-hard and soft carbon
black products of 18 varieties. The company has full set of carbon black and introducing from
the U.S. testing laboratory and analytical equipment. Its product quality and stability is up to
the ASTM International standard.
III. Programs
Program 1:
Cosponsor: Bureau of Commerce, Qingdao
Topic: Chinese Local Government’s Role in Attracting Foreign Investment
As a functional department of the Qingdao Municipal Government, the Bureau of Commerce,
Qingdao is mainly responsible for the following: implementing national laws, regulations and
policies concerning commerce and international economic cooperation; drafting commercial
statutes and regulations; making development plans and policies; regulating commercial and
service activities; making overall plans for the construction of urban and rural sales networks
and commodity market systems; organizing and coordinating the storage and supply of daily
necessities and consumer goods; guiding, coordinating, regulating and standardizing market
and economic order; organizing the implementation of import and export plans and controlling
quotas for key industrial products, raw materials and farm produce; controlling import and
export of technologies and equipment; establishing the city’s unfair trade pre-warning system;
guiding and regulating foreign investment; formulating global development plans and polices
and carrying them out; being responsible for economic and technological cooperation and
foreign aid; guiding and coordinating the standardization of management activities in foreign “Understanding China: Business & Culture”
trade and economic cooperation; developing business relations with international economic
organizations, foreign governments and cities; establishing communication mechanisms and
organizing related activities; drafting regulations on the implementation of important
investment promotion activities; organizing and coordinating important overseas business
activities
Program 2:
Cosponsor: Shandong Peninsular Blue Economy Development Committee
Topic: Blue Economy Development in China: Business Opportunities
China possesses abundant marine resources along its 3 million sq km of offshore waters and
32,000 kilometers of coastline. The nation has proven marine oil reserves of around 24.6
billion tons and natural gas reserves of over 1.6 billion cubic meters. China’s future
development potential lies in the oceans which will help solve employment problems and also
address the issue of raw material shortages thereby spurring economic activity. Realizing the
strategic importance of oceans in its sustainable economic development, China has decided to
boost its marine economy in the 12th Five-Year Plan (2011-15). The marine economy has till
recently included sectors like shipping, fishing, aquaculture and oil and gas. However, in recent
times the definition has been widened to include other sectors like marine chemistry,
biomedicine, ocean power, seawater use, ocean engineering and construction, and marine
tourism. The Shandong Peninsula Blue Economic Zone was the first area to be brought under
the government's marine economy agenda, followed by Zhejiang and most recently
Guangdong.
Program Fee:
The program fee is subsidized at Rs. 2 Lacs (inclusive of Airfare (Economy class Kolkata to
China and back), accommodation, meals, and conference kit) per participant.
Payment method: Demand Draft, Payable to: RGIIM Shillong, Payable at: Shillong submit
to Director’s Secretariat, IIM Shillong, Mayurbhanj Complex, Nongthymmai, Shillong-793014
Program Director: Prof. Ashoke K Dutta.
Rajiv Gandhi
Indian Institute of Management Shillong
Mayurbhanj Complex, Nongthymmai, Shillong- 793014
Telephone No: 0364 230-8000
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