Rajiv Gandhi
Indian Institute of Management Shillong
Nongthymmai, Shillong-79301
IIM Shillong under the Sponsorship of
North Eastern Council, Shillong
Announces
Six-Month Full-Time Certificate Program in
Tourism & Hospitality Management
(For the Youths of North Eastern Region)
Background
India’s North- Eastern Region is a ‘rainbow country… extraordinarily diverse and colourful,
mysterious when seen through parted clouds’. It stretches from the foothills of the Himalayas in
the eastern range and is surrounded by Bangladesh, Bhutan, China, Nepal and Myanmar. It
includes the seven sisters- Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram,
Nagaland and Tripura, along with a small and beautiful cousin in the Himalaya fringes, namely,
Sikkim.
Human resources are the single most promising development asset of the North-Eastern
Region. A talented youth, with standard of literacy well above the national average, their
potential is being stifled by inadequate access to professional education, vocational education,
training in languages (including Hindi, English and Foreign languages), training in computer and
information technology (IT), technical training, and business and management skills. Lack of
concerted efforts to create centre of excellence through both public and private initiatives
resulted into critical shortages of skills, especially in higher and technical education for the
region.
Lack of employable qualitative higher education would be a limiting factor to equip young people
of the North-Eastern Region with adequate skills and knowledge to expand their life choices –
whether to pursue the profession of their choice, to engage in business or explore a talent –
within their state or outside. Higher and vocational education is the core system for skill building
and knowledge enhancement.
In one hand, people of the North Eastern Region have an innate talent and interest in fashion
technology and product design, airlines industry, sports and physical fitness, music, or based on
indigenous materials such as bamboo, silk and traditional textiles. Further, there is a synergy
between some of the strengths and talents of the region and rising global and national demand
of qualified professionals in these areas. On the other hand, the rising tide of drug use and other
substance abuse, insurgency-related activity and other social ills in the region have been
attributed to the limited educational and employment avenues for the youth.
On the basis of facts, it has been envisioned that Rajiv Gandhi Indian Institute of Management
Shilling (IIM Shillong) would meet prevailing gaps in the higher education and vocational training
to enhance employability competency of youths of the entire North Eastern Region (NER).
Taking into account prevailing innate talent of youths of NER, the Institute proposes to conduct
“Six-Month Full-Time Certificate Program in Tourism & Hospitality Management for the
People of North Eastern Region.”
Venue: RGIIM, Shillong
Duration: 6 months
No. of Candidates: 35
Commencement of Programs: January 2012
Course Fee: NIL
Last Date for Submission of Completely Filled Application Form: December 16, 2011
Program Strengths
• Suitable for both practicing managers and suitably qualified recent graduates
• A unique blend of industrial and academic best practice
• Development of management skills specific to Tourism & Hospitality Industry
• Demonstrate mastery of specific skills to current and future employers
• Gain a competitive edge with practical applications and knowledge
• Improvement of knowledge and understanding
• Promotion of professional standards
Program Structure
Program will be of about 400 hours divided into two terms consisting 20 hours seven courses. It
would include class room interactive lectures, case studies and presentations, tutorials,
seminars, real-life projects, field visits and continuous and end-term examination as per systems
and standards of IIM. Additional 120 hours will be devoted to modular courses on business and
management for managerial skills development.
Program Contents
Program consists of two terms consists of seven courses as per following details:
TERM-1
101: Tourism Business
102: Cultural Tourism & North Eastern Region
103: Hospitality Management
104: Principles of Management
105: Tourism & Hospitality Marketing-I
106: Travel Agency & Tour Operations Management
107: Foreign Language (German)
TERM – 2
201: Adventure Tourism
202: Planning and Management of Domestic & International Tourism
203: Itinerary Preparation and Costing
204: Tourism & Hospitality Marketing-II
205: Tourist Behaviors
206: Sustainable Tourism Developments
207: Foreign Language (French)3
Project Study & Field Work
It is a compulsory component of the training program which has been scheduled in between two
terms and of three weeks duration. All participants will have to go back to their respective states
and have detailed study of tourist destinations of that state along with available tourist
infrastructure and prevailing and future issues and challenges for the promotion of their states
as potential tourist destinations. This project study will be undertaken by participants in groups
(all participants of a particular state) under the supervision of the faculty member and a final
detailed report will be submitted in group for evaluation and award of the certificate.
Who Should Apply
Practicing managers from Hotel Industry, Tour Operators, & Travel Agency; Tourism & Hotel
industry entrepreneurs, professional tourist guides and fresh graduates of entire North Eastern
Region
Eligibility
• Graduate in any discipline with minimum 50 per cent marks (SC & ST: 45 per cent)
• Plus TWO level passed with 1
st
division practicing professionals with minimum 2 to 5
year experience in Hotel Industry, Tour Operators, or Travel Agency
Admission Process & System
After receipt of filled application forms, short listing of candidates will be done based on past
academic performance, experience if any, and a statement of interest submitted by candidates.
Group discussions and personal interview will be conducted by a committee consisting of the
representatives of IIM Shillong and NEC. Group discussions and interview will be held in the
capital of each state during 3
rd
week of December 2011 to 1
st
week of January 2012. If the
number of applicants from a state is less than 10 (ten), short listed candidates will be invited for
group discussions and interview at Shillong and travelling expenses will be reimbursed by the
Institute. Based on performance of candidates and merit list, admission will be offered to
selected candidates.
Boarding and Lodging
The Institute has hired an accommodation outside the campus of IIM Shillong for selected
candidates/trainees. Costs of lodging and boarding of selected candidates have been
sponsored by North Eastern Council (NEC), Shillong.
Award of Certificates
At the end of the training program, the trainees will have to pass an examination at the end of
each term covering theoretical as well as practical aspect of the training undergone for the
award of certificate.
How to Apply
Download the Application Form from the Institute’s Website www.iimshillong.in and after filling
the form send the scanned copy of the same by email on t&hm@iimshillong.in or hard copy in
original to
Prof. D. K. Agrawal
Rajiv Gandhi Indian Institute of Management
Mayurbhanj Complex, Nongthymmai, Shillong-793014, Meghalaya, India.
FOR APPLICATION AND DETAILS CLICK;
http://www.iimshillong.in/pdf/Certificate%20Program%20on%20Tourism%20&%20Hospitality%20Management.pdf
